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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 69
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Pothole #1 – Legacy Sales Commission Plans May Yield Low License Utilization. It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale.

GTM 76
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Using Kindness to Build a Business with Sam Jacobs of Pavilion

Sales Hacker

Company: Pavilion Noteworthy: Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10 million in ARR before taking on $25 million in growth financing, led by Elephant Ventures and GTM Fund in early 2021. ” Being direct is not the opposite of being kind.

Consult 71
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy. Unified data problems. Proliferation of marketing and sales technology. Asia Corbett ).

Finance 101
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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Super engaged with the RevOps community, she opens up discussions on many pertinent questions like, who should run commissions : RevOps or Finance? Keith Jones , Manager of GTM systems at MURAL.

GTM 101
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. I joined Flowhaven in 2021 as an SDR. Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 130