Highspot

OCTOBER 5, 2021

5, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced that its second annual global user conference, Highspot Spark 2021 , will take place on November 3–4. SEATTLE, Oct. About Highspot. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

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SaaStr

SEPTEMBER 16, 2021

The overwhelming participation by both Founders and Investors at the upcoming SaaStr Annual 2021 exemplifies this. Liam Mulcahy, Director, GTM – Unusual Ventures – presenting “Revenue as a Byproduct: A Systematic Approach To Nailing Sales at the Seed Stage”. You can still buy tickets here before we sell out.

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Meeting GTM Legal Presentation 94

SaaStr

APRIL 7, 2021

“SaaStr 416: The Secret Sauce for Scaling to $1B with Zendesk’s Sharon Prosser, VP Global SMB GTM and Ashta Malik, VP GTM Strategy “ A really terrific deep dive on selling and scaling to $1B in SMB ARR. #8. And how to win in a very competitive market. #7.

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SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model.

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Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

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SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

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Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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SaaStr

AUGUST 29, 2023

It’s a sign you don’t have a true GTM team. In a sales-driven motion, you need a GTM team, and Sales and Marketing working together. You can’t ignore this. The passive aggressiveness, the mocking of marketing, etc. So a simple post, but an important one. At least mostly. At least partially.

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Sales Hacker

MARCH 18, 2022

After analyzing 1,700+ responses from sales and marketing leaders, 73% said lack of automation was one of their top GTM challenges of 2021. What were are their other top challenges? What are their priorities for 2022?

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SaaStr

JANUARY 12, 2024

It probably won’t go back to 2021 levels, but it will be some kind of growth. People did invest a lot in CSM, and in 2021 and 2022, the CSM population grew roughly 20%. Nick explained: “If you look at 2021 to 2022, the bubble peaks. .” That will eventually go away because that excess capacity will be gone.

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SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. It took remaking the management team, changing the GTM, and rebooting the product dramatically. It’s the “NRR Zombie”. What’s that? But they did it. They never gave up. Is that you?

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Sales Hacker

NOVEMBER 3, 2023

Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. See more top GTM jobs here. Great people, great conversation, great food. Next up: London and Dublin! That’s it, that’s all.

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The Bridge Group

AUGUST 26, 2021

T oday we launch our 2021 Account Executive motions, metrics, and compensation research. You likely have multiple teams/segments in your GTM motion (e.g., This is our 9th iteration of this project since 2007. This edition is more streamlined than prior years and will take ~ 5 minutes to complete.

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SaaStr

NOVEMBER 25, 2022

In my ecosystem, these are a combination of “nice to haves” that are struggling to get budget today and folks that didn’t really iterate their product portfolio or GTM since the start of the year. Net net, no doubt it’s tougher times for most than at the start of 2021. But not for everyone.

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SaaStr

JUNE 13, 2021

This week a big week for video watching on SaaStr’s YouTube, especially catch-ups from our epic SaaStr Enterprise 2021. “The Cadence: How to Turn Your SaaS Startup into an Army” With David Sacks” David will be back at 2021 SaaStr Annual and take a look at this epic session. #6 The Top 10 of the Week: #1.

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SaaStr

AUGUST 22, 2021

. “Growing & Scaling SaaS Businesses from $1M to $500M in ARR with Intercom CEO Karen Peacock” Karen will be back at 2021 SaaStr Annual Sep 27-29 to update this classic talk! #5. Sign up for that here. #6. “From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin.

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SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

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SaaStr

JULY 30, 2021

We’re putting the final touch-ups on the 100% outdoors and open-air, 100% vaccinated 2021 SaaStr Annual Sep 27-29 in SF Bay Area. Paul Patterson, Operating Partner, Global GTM @ Next47. Our latest speakers include: Joe Thomas, CEO @ Loom. Anique Drumright, VP Product @ Loom. Samuel Adeyemo, Co-founder @ Aurora Solar.

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Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) X/Twitter: @kristaseiden (21K followers) Blog: kristaseiden.com Himanshu Sharma Himanshu is founder of Optimize Smart, a UK agency offering GA4 and GTM consulting and web analytics training. LinkedIn: KristaSeiden (12.8K

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SaaStr

MAY 15, 2022

In 2021+, Yes. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. But New Unicorns Are Going to Go on Pause for a Bit. Is it Really ARR? As Long As Your NRR is > 100%. Top Podcasts This Week: 1. Co-Founder Lloyed Lobo.

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Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

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Highspot

FEBRUARY 1, 2024

Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement. in 2022, after growth of 19.7%

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Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! We’ve put ourselves in a prime position to invest in AI infrastructure, Enterprise AI, and Vertical AI companies and we have been since our inception in 2021. See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

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Sales Hacker

SEPTEMBER 1, 2022

Titles you’re likely to see for this role include Sales Manager, Enablement Manager, and GTM Specialist. They have a firm grasp of GTM strategies, value propositions, and positioning, as well as familiarity with your company’s KPIs and workflows. Chris Asmar, Customer Success Manager.

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SaaStr

JULY 31, 2022

VC all seemed like a game in the boom times of 2021 and late 2020. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. It turns out, most founders don’t do a 50/50 split. A 2:1 split is most common. Much more here. The 10x Rule: What Raising $1 of Venture Capital Really Means. It’s not as fun anymore.

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SaaStr

MARCH 20, 2024

For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. So, unless you can make the argument that it’s going to return the fund, it’s not that interesting.

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SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

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SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. These cloud businesses have product-market fit, scalable GTM, and a growing customer base. . VC funding has decreased 23% quarter-over-quarter in Q2 of this year. Introducing the Centaur.

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SaaStr

MAY 24, 2021

We’re super excited to be gearing up for 2021 SaaStr Enterprise this week! Flywheelin’ : 10 Learnings from Atlassian’s Unique GTM Model. Check out some of the most popular sessions here , all of which are FREE to join! Kirsten Newbold-Knipp & Scott Voigt. Rebecca Clements & Kathy Eastwood. Lara Caimi & Aneesa Sayall.

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Highspot

JUNE 25, 2021

When building a go-to-market (GTM) strategy, it’s critical for sales and marketing teams to align on a number of factors, such as target audience, messaging, and what type of content to share throughout the buyer journey. . Align First, Engage Second. Empower Reps with Customizable Content and Guidance.

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SaaStr

SEPTEMBER 26, 2023

Of course, it’s down from 2021, but there has been a tremendous amount of innovation in the last year, with a lot of that driven by AI and what’s possible. GTM execution. She watched the SaaS and Cloud wave ride and thought there’d be a huge pullback in markets this year.

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SaaStr

JUNE 6, 2021

. “The 5 things that kill startups after their seed rounds with Michael Seibel, CEO of Y Combinator” A SaaStr Classic and we are super excited Michael is joining us again for a Masterclass at 2021 SaaStr Annual Sep 27-29 in SF Bay Area!! More here. #2. With a tiny 1/100th the size (or likely less): #6. A must watch. #7.

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GTM Strategize Up-sell Service 71

Outreach

APRIL 30, 2021

With the sales tech at our disposal today, let’s take a look at how sales leaders can mature their sales process to operate with confidence in 2021. High performing GTM teams are constantly evaluating their sales process. There’s no such thing as universal best practices - it all depends on your goals and target market.

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SaaStr

OCTOBER 27, 2023

But it can be distracting for engineering, product, and GTM teams. As a founder and investor for over a decade, Lemkin never looked at public multiples until 2021. Q: When is the Right Time to Invest in a New Product? Many companies invest in multiple products on the way to $100M ARR. No matter what you do, you’ll hit TAM issues.

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SaaStr

APRIL 12, 2023

Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding. It’s simply a matter of watching your burn: “The main difference in the market between 2021 and today is that efficiency matters more than growth.”

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SaaStr

NOVEMBER 3, 2023

Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. and across the globe. The answer to that is what you will scale.

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Growth Territory Referrals Customers 78

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

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