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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Pothole #1 – Legacy Sales Commission Plans May Yield Low License Utilization. It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. This is where you can get strategic and creative. Enter your email below for the latest SaaStr updates.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. Instead, the brand commissions and shares art depicting images related to the types of insurance it sells (cars, homes, pets, etc.).

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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Super engaged with the RevOps community, she opens up discussions on many pertinent questions like, who should run commissions : RevOps or Finance? Keith Jones , Manager of GTM systems at MURAL.

GTM 100
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy. Full time offer with Intel on their strategic finance team. Unified data problems.

Finance 101
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Anything less is failure. Amy Reczek.

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