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This day in search marketing history: February 10

Search Engine Land

Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. Previously, he had been in charge of search products at Google. Google To Develop Superfast “Experimental Fiber Network” 2010: Google?

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? The assembly line.

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

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This day in search marketing history: January 8

Search Engine Land

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Read all about it in Google’s John Mueller on intent research vs keyword research for 2020.