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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Our unanimous pick?

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Introducing Sales Hacker’s New Community Leaders

Sales Hacker

Joe is an experienced Lead Development Manager with a long history in the information technology and services industry. Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. The advice here is consumable, practical, battle-tested, and up to date. Joe Latchaw.

Sales 114
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

Sales 130
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Increase Sales Performance with the Right Sales Enablement Tool

Highspot

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. Governance is more than just putting a process in place to centralize and manage content.

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