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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

However, in January 2022, two years after designing their first electric bike, the site received only 37,000 sessions (Semrush) and no significant keywords ranked in the top three. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). Why does Lectric rank in the top 3?

CTR 100
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR 144
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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Noting that you updated ad copy and CTR increased overall instead of listing each individual headline change. Tailoring your analysis to the right timeframe is essential.

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How to write title tags for SEO with ChatGPT

Search Engine Land

Let’s try the same thing, but this time with a different title tag process from Mike at Niche Twins: Let’s talk #blog TITLES and URL formats short — Mike (Niche Twins) (@NicheDown) April 12, 2022 Same approach here, I created a new chat (again: ChatGPT’s short memory!)

Niche 101
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. Conversion rate : The percentage of ad clicks that results in a desired action, typically a sale.