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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

However, in January 2022, two years after designing their first electric bike, the site received only 37,000 sessions (Semrush) and no significant keywords ranked in the top three. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). Why does Lectric rank in the top 3?

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : If you’re doing a quarterly report for Q4 2023, compare that to both Q3 2023 and Q4 2022. Call these out, any reasons for the shifts, and any action items that might be needed.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.

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How to manage and optimize local listings for SEO

Search Engine Land

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Start with keyword research to find effective local keywords.

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How to write title tags for SEO with ChatGPT

Search Engine Land

Let’s try the same thing, but this time with a different title tag process from Mike at Niche Twins: Let’s talk #blog TITLES and URL formats short — Mike (Niche Twins) (@NicheDown) April 12, 2022 Same approach here, I created a new chat (again: ChatGPT’s short memory!)

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. So there will probably be different techniques for every niche.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?