Sales Pop!

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. In this article, we are going to take a look at 12 digital marketing trends that you should pay attention to in 2022. billion in 2022 (an increase of 21.3% Website Building. Artificial Intelligence.

Niche 52

Niche UX Networking Campaign 52

Search Engine Land

OCTOBER 30, 2023

Sidenote : Google changed some significant terms in its Search Quality Rater Guidelines (SQRG) in December 2022, including changing “website” to “website owner.” “The Without niche-level notability, you don’t stand out in your market. So, your strategy needs to be to go “hyper niche.”

Niche 121

Niche Trust Represent Education 121

Search Engine Land

OCTOBER 4, 2023

These resources provide a great overview of the update, good commentary on what has changed compared to 2022 versions of the update and strategies for possible recovery. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches.

Niche 137

Niche UX Follow-up Start-ups 137

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. Like Most Others, Radically More Efficient in 2023 Than 2022. Bill’s non-GAAP net income was a relative slight loss at -$24 in 2022. Yes, 48% at $1.2 Billion in ARR.

Non-Profits 117

Non-Profits Niche Growth Networking 117

Martech

NOVEMBER 9, 2022

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Also, HubSpot also reported that 18% of U.S. Buzzsprout ]. Why we care.

B2B 130

B2B Niche Commission Retail 130

Search Engine Land

MARCH 19, 2024

Equally important: in December 2022, they replaced references to “website” with “website owner” 20 times. Notability is incredibly specific to a niche (both for humans and Google). But Google is hyper-niche. A local entity (person or corporation) will gain niche notability when featured in geo-relevant publications.

Niche 138

Niche Trust Gaming Negotiate 138

Search Engine Land

MARCH 29, 2023

Semrush said the March 2023 update was more volatile than the September 2022 core update , while RankRanger said it was about as volatile at that previous core update. When you compare that to the September 2022 core update, that update only reached about 5. Let’s dig into the data. Back in September, that number stood at 6.5%.

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Niche Engineering Clients 100

Search Engine Land

OCTOBER 30, 2023

Sidenote : Google changed some significant terms in its Search Quality Rater Guidelines (SQRG) in December 2022, including changing “website” to “website owner.” “The Without niche-level notability, you don’t stand out in your market. So, your strategy needs to be to go “hyper niche.”

Niche 94

Niche Trust Represent Education 94

SaaStr

NOVEMBER 16, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. There are other niche spaces. There are different places that can go, but maybe it’s too niche-y. The post AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 2 (Pod 608 + Video) appeared first on SaaStr.

Quota 90

Quota Niche Growth Up-sell 90

SaaStr

MARCH 2, 2023

But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. In my experience, probably about $2m worth of happy customers. At that point, you don’t have a world-famous brand or anything. If your product costs $2,000 a year, that might be around 1,000 customers.

Niche 94

Niche Prospecting Product Customers 94

SaaStr

DECEMBER 30, 2022

You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. As of December 2022, DigitalOcean serves over 620,000 customers in over 185 countries.

Niche 81

Niche GTM Customers Growth 81

SaaStr

AUGUST 23, 2023

So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? And then repeated in 2022 and 2023. That was in June 2022 and June 2023. To be outdoors in the Bay Area, your window in June to September.

Niche 78

Niche B2B Pipeline Growth 78

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. AI carved out a bigger footprint in email marketers’ discussions in 2022 and 2023.

Retail 128

Retail Niche Objectives and Key Results Technology 128

Search Engine Land

MARCH 2, 2023

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. OpenAI was started as open-source & non-profit.

Niche 98

Niche Non-Profits Angle Government 98

SaaStr

JUNE 13, 2022

jasonlk) June 13, 2022. So this is a seemingly niche post that I’ve held off on writing for quite a while. And that means, like a niche webinar, you can invite as many folks as you want. Yet, trend has been opposite, to include fewer & fewer. It’s just a very efficient way to communicate and get buy-in.

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Meeting Niche 97

Search Engine Land

MARCH 14, 2023

Google on AI content In November 2022, Google’s Duy Nguyen said that the search engine has “algorithms to go after” those who post AI-plagiarized content. ” (This seemingly deviates from – and supersedes – what Google’s John Mueller said in April 2022.) The accounts vary.

Niche 99

Niche Trust Follow-up Engineering 99

Search Engine Land

OCTOBER 27, 2023

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : If you’re doing a quarterly report for Q4 2023, compare that to both Q3 2023 and Q4 2022. Call these out, any reasons for the shifts, and any action items that might be needed.

CTR 121

CTR Click Through Rate Niche Conversion 121

PandaDoc

MAY 4, 2022

The software is best for small and medium enterprises, and in that subset, it has specially carved a niche for itself in the real estate and construction industry. Since Brightpearl was created specifically for keeping that niche in mind, their software works best for anyone with an inventory (or anyone in the retail business).

Process 52

Process E-commerce Finance Price 52

Sales Pop!

SEPTEMBER 6, 2022

To help you out, here are five practical tips to get your brand moving up in the CBD niche. It’s no secret in 2022 that weed has become more popular, and the industry has boomed. Furthermore, not every state has legalized recreational marijuana as of 2022. Become a Useful Resource. Understand the Legalities. million in 2020.

Legal 87

Legal Government Niche Up-sell 87

Hubspot

FEBRUARY 19, 2024

views on YouTube Pinterest searches for “primal movements” grew 120% from 2022 to 2023 The moves may look goofy, but they target muscles that we normally neglect, enhancing body awareness, agility, and a host of other benefits. You can niche down and target audience with different fitness goals, such as: ?Teens

Sports 65

Sports Niche Promote Follow-up 65

Search Engine Land

MARCH 7, 2023

” Basically, this means the websites that are winning in their industry/niche continue to increase their share of search. “As As a result of SEOs focusing on high value, impactful work success in 2022, we are seeing more buy-in from organizations, with 90% of organizations prioritizing SEO in 2023,” said BrightEdge CEO Jim Yu.

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Niche Engineering Trust Technology 96

Martech

JANUARY 3, 2024

Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In Gartner Consumer Data found adoption at 8% of social users in 2023, 7% in 2022 — both years down from 14% adoption in 2021.

Entertainment 138

Entertainment Sports Niche Retail 138

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . For those that didn’t attend – we got you covered.

GTM 87

GTM Cross-sell Niche Strategize 87

Search Engine Land

SEPTEMBER 6, 2023

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that.

Electricity 140

Electricity Trust Niche Launch 140

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘best cars of 2022’ You would naturally expect a strong drop-off for most “2022” keywords once January 2023 arrives. We need to be the ones to determine if traffic declines are a permanent effect of our niche or if it may be a cyclical event. This should be your very first step. Here are some examples from Semrush.

CTR 125

CTR Niche B2B Service 125

Search Engine Land

MAY 30, 2023

There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found. But generally, most businesses can find a hook or a niche that is interesting and visual enough. Keyword research : Find out what topics in your niche people are searching for. The principles are largely the same.

Niche 100

Niche Entertainment Education CTR 100

Search Engine Land

MAY 25, 2023

But when we retested this in 2022, the results were substantially different. These services also help improve rankings for niche service-based keywords. GBP services didn’t majorly impact local rankings back in 2019 when we conducted the initial test. Whitespark’s Darren Shaw conducted a similar test with positive results.

Service 105

Service Electricity Niche Engineering 105

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. The rise and fall of these investments have resulted in negativity in the global VC space in 2022. The recent downward movement.

Construction 84

Construction Growth Niche Meeting 84

SaaStr

APRIL 19, 2024

Find a niche where you’re the top two or three. In 2022 and 2023, SaaS became software as a ripoff,” Jason says. International and partners are two of them. How do you learn to sell in France, Germany, Milan, or London? It’s not as complicated as it sounds. What you do is: Build your business and brand.

Engineering 100

Engineering Price Cross-sell Niche 100

Search Engine Land

NOVEMBER 20, 2023

The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.

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A/B testing Click Through Rate Real Estate Niche 130

Search Engine Land

DECEMBER 12, 2022

A newly published programmatic site since June 2022. We call this the “niche” of your site, driven by your product. Examples: 2022 F-150, stock prices at November 18 2022, inflation rates last year, sporting event scores from last week. The benefits of programmatic SEO. Listen to your customers.

Niche 103

Niche Engineering Growth Price 103

Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Consider creating localized blog content or landing pages to capture niche local audiences. Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales.

Sports 123

Sports Angle Click Through Rate Engineering 123

Sales Pop!

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Reaching Niche Demographics. You want to find your niche and speak directly to them, building trust and connections that eventually lead to sales. But what do you do when you find your niche ? What is their pain point?

B2B 52

B2B Sell Niche Cold Call 52

Search Engine Land

JULY 13, 2023

From there, search for a keyword from your niche – not too broad, but not too specific either. The video information category of TikTok includes the following: Descriptions As of late 2022, TikTok video descriptions have a character limit of 2,200 (compared to the previous 300-character limit).

Niche 94

Niche Real Estate Engineering Follow-up 94

Search Engine Land

JANUARY 30, 2023

This statistic has been confirmed by Google many times, most recently in 2022 as reported by Barry Schwartz on Search Engine Roundtable. It’s also a great SEO strategy to get things off the ground and build rankings around topics relevant to your niche. Nearly 95% of U.S.

Niche 97

Niche Engineering Start-ups User Experience 97

SaaStr

AUGUST 6, 2022

— Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) April 26, 2019. Because 8 times out of 10, great founders exploit this niche, this “nice to have” … and turn it into a mission-critical must-have: Box started off as a crude freemium tool. If you have that, never ever give it up. The thing is.

UX 112

UX Niche Start-ups Sales Support 112

Heinz Marketing

FEBRUARY 17, 2023

Your very niche target audience has a target audience that is as diverse as health conditions themselves, and they need to speak and market to their prospects with special intention. This medium accounted for 46% of all healthcare ad spend. They do their research, they read reviews, and they call when they are ready.

Healthcare 105

Healthcare B2B Hospitality Education 105