Search Engine Land

MAY 7, 2024

selling over 400,000 eBikes in the last four years. However, in January 2022, two years after designing their first electric bike, the site received only 37,000 sessions (Semrush) and no significant keywords ranked in the top three. The brand mentions slowed in January 2022 but increased again in June and September 2022.

CTR 92

CTR Electricity Real Estate X-functional 92

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S.

Launch 93

Launch Engineering Retail UX 93

ConversionXL

JUNE 19, 2018

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Each species is uniquely optimised for the niche it is in. Zoom in into the problems. Make it about them.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Search Engine Land

NOVEMBER 17, 2023

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? But that complaint is much larger in scope than search engine optimization.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

AUGUST 21, 2023

According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. The following sentence could easily be a question to open a loop or a short elevator pitch to establish trust and authority.

Clients 69

Clients Objectives and Key Results Prospecting Sales 69

Heinz Marketing

SEPTEMBER 26, 2022

Fast forwarded to late 2022, it feels like it’s become kind of table stakes for leading organizations. It’s been happening since the dawn of someone selling something. That’s what we did for large corporations, to help their salespeople sell stuff, as simple as it gets. So that you can go and close more deals.

Pipeline 52

Pipeline Sales Niche Start-ups 52

Hubspot

MAY 3, 2024

When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. I find it helpful and a positive experience, but I always cross-reference with other information sources. Helium 10 is specifically for businesses that sell on ecommerce marketplaces like Amazon and Walmart.

E-commerce 68

E-commerce Niche Start-ups Service 68