Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 124

Technology Technology Government Legal 124

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

Government 98

Government Trust Technology Technology 98

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. These are the keywords you should use to estimate SGE impact. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business.

CTR 143

CTR Technique Strategize Niche 143

Search Engine Land

DECEMBER 28, 2023

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. billion in 2022 Search ad conversion rates down, cost per lead up in 2023 U.S. billion in the U.S.,

Retail 124

Retail X-functional Launch Non-Profits 124

ConversionXL

SEPTEMBER 10, 2021

Whether you decide to build or buy, the technology you adopt must align with your business goals. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve. The skills, technology, or experience to build in-house are lacking.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. It’s not about technology, but customer centricity + agility, data drivenness. Connect what you are doing to their strategic challenge. Prioritise impact over speed. Acquisition.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Martech

DECEMBER 20, 2023

First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys.

Drivers/motivators 104

Drivers/motivators Strategize Transportation Technology 104