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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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6 key marketing ops predictions for 2022

Martech

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

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Highspot Announces Global Customer Conference Spark 2022

Highspot

6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022. “The answer is Strategic Enablement. The post Highspot Announces Global Customer Conference Spark 2022 appeared first on Highspot.

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DocuSign will be available in Salesforce’s Slack in 2022

Martech

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Salesforce completed the acquisition of Slack in July, 2021. Why we care.

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Should Your Business Invest in Technology Now?

Salesforce

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. The right technology investments can help. The best way to get executives on board is to test [the technology] and show them it actually works,” he said.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Where’s the best place to begin? Where to ramp up. Conversational intelligence.

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Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum

Heinz Marketing

Harness the power of technology to keep your creative edge and competitive advantage. Missing industry advances, award-winning service, proprietary technology, etc.). I hope that the key takeaways listed above will encourage you to become a creative and strategic marketer. Everyone has creativity inside them.

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