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How AI can help address the marketing ops talent shortage

Martech

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. “The ideal MOps team is structured like a pyramid.

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How to Use AI to Build a Better Shopping Experience

Salesforce

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits. In 2022, retailers lost $122.1 AI can help here, too.

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What we can learn from past and present Google algorithm updates

Search Engine Land

However, it takes time for such technology to spread globally. We’ll undergo a period of adaptation to new technologies. Examining common threads between the past and the present When disruptive technologies like AI emerge, doom-sayers quickly gain traction declaring, "Search will be over, SEO is dead!"

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. Luckily for you, there is field sales technology that can automate your calendar and follow-up. Saving Private Ryan. We Were Soldiers.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. But then, it was like a series of rapid-fire updates came crashing down: December 2021 Product Reviews Update, May 2022 Core Update, and more. And the impact?

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Driving Digital Transformation at HSBC

Highspot

Two years ago, the bank made several key strategic decisions around geographies, market sectors, products, and client base. JB: In 2020, HSBC announced strategic plans around specific market sectors and products we wanted to compete in. We also wanted to use this opportunity to plug some gaps in our technology suite.