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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. What sales investments should you focus on in 2022? Where’s the best place to begin?

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Highspot “Leads with Superior User Experience, Data Science” as a Leader in the Sales Content Solutions 2022 Report by Independent Research Firm

Highspot

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

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How Public Sector Organizations Will Transform in 2022

Salesforce

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

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Martech set to exceed $215 billion by 2027

Martech

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. This represents a turnaround from 2023, when growth slowed after coming out of a sharp pandemic-era acceleration. In 2022, annual growth peaked at 16.7%, according to Forrester.

B2C 100
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2022 Sales Compensation Trends: Notes from the WorldatWork Conference

Sales Hacker

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. Forrester’s Seth Marrs spoke of the shift to virtual selling and the impact of rapid advances in technology on sales analytics and plan design. Varicent’s tech demonstration.

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How marketers can help boost martech utilization

Martech

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Begin with a small but representative proof of concept project.

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What We Learned on the Sales Hacker Roadshow (2022)

Sales Hacker

These sales leaders were most likely to say they need their reps to be digitally savvy and technologically adept. Technologically adept/digital capabilities” could mean ability to use technologies (like sales execution or CRM to sell), social selling, or the ability to understand a complex product more completely. What’s next.