A Step-by-Step Guide to LinkedIn Ads
ConversionXL
JULY 6, 2021
billion in 2023. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. For a single image ad, the CTR is 0.56% and for a video ad, it’s 0.44%. . Low CTR and conversions make these the least suitable LinkedIn ads.
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