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Want More App Engagement? Try Human-Centered Design

Salesforce

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It Simplify the user experience Making something easy to use isn’t always easy.

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Highspot Continues Global Expansion with Launch of India Operations

Highspot

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.” Started writing more experience- and expertise-level content that you won’t find in Google.

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How Discovery Plus markets complex streaming options to an international audience

Martech

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S., Discovery Plus in Europe.

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