Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 129

Retail X-functional Launch Non-Profits 129

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 78

Trust Objectives and Key Results Engineering Negotiate 78

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. Here are four tactics to push the Performance Max limits and bring your campaigns to light. Adopt multi-platform advertising.

Growth 115

Growth Objectives and Key Results Commission Campaign 115

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. On the other hand, Microsoft still falls miles behind Google in terms of users. Why should search marketers root for competitors like Microsoft Ads?

Campaign 98

Campaign B2B Networking Price 98