Remove 2023 Remove Campaign Remove Objectives and Key Results Remove Referrals
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13 key SEO metrics to track in 2023

Search Engine Land

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. Head to Search Results in the left-hand menu. What are SEO metrics?

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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What is the best generative AI tool for writing PR content?

Search Engine Land

I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. SUBSCRIBE See terms.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

Does affiliate marketing really work in 2023? This percentage determines how much you earn for each successful referral. Let’s take a look at some examples: PhotoAI.com , an image editing platform, offers a 20% commission on all referrals. Can I use AI for affiliate marketing? Affiliate Tools: The Secret Sauce To Success?

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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. This integration lets you see: Where your site ranks in search results. Completed a tutorial.

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Effective Methods: How to Measure Account-Based Marketing

Lead Fuze

In this guide, we’ll delve into proven methods on how to measure account based marketing that will help ensure your strategy stays out of the dreaded “ineffective” category and continues driving significant results. This surge isn’t just a trend—it’s a revolution.