Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Conversion Gaming Objectives and Key Results Referrals 125

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 114

Gaming Conversion Objectives and Key Results Referrals 114

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. Head to Search Results in the left-hand menu. What are SEO metrics?

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Objectives and Key Results Conversion Campaign Drivers/motivators 119

Search Engine Land

SEPTEMBER 22, 2023

I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. SUBSCRIBE See terms.

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Objectives and Key Results Campaign Referrals Gaming 113

Lead Fuze

SEPTEMBER 30, 2023

Does affiliate marketing really work in 2023? This percentage determines how much you earn for each successful referral. Let’s take a look at some examples: PhotoAI.com , an image editing platform, offers a 20% commission on all referrals. Can I use AI for affiliate marketing? Affiliate Tools: The Secret Sauce To Success?

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Commission Referrals A/B testing Objectives and Key Results 52

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. This integration lets you see: Where your site ranks in search results. Completed a tutorial.

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B2C Sports Referrals Non-Profits 114

Lead Fuze

JULY 24, 2023

In this guide, we’ll delve into proven methods on how to measure account based marketing that will help ensure your strategy stays out of the dreaded “ineffective” category and continues driving significant results. This surge isn’t just a trend—it’s a revolution.

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Objectives and Key Results Campaign Lead generation Growth 52