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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

You must prioritize establishing credibility and demonstrating the accuracy of your information to maintain trust and authority in your field. 6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. See terms.

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4 pillars of an effective SEO strategy

Search Engine Land

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. Off-site SEO : Building authority to boost trust and rankings. In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 5 (Source: Backlinko ) Note : I use the term “clicks” to explain “organic traffic” from Semrush’s reporting. This is because Semrush estimates clicks based on keyword search volume and click-through rates (CTR), thus not calculating direct sessions or users.

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