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GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. He then took over as VP of Marketing for rapidly growing Outreach. Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions.

GTM 81
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 101
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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum. The tracks are laid.

GTM 92
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How Much ‘Sales’ Should be in Product-Led Sales

Sales Hacker

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A.

Product 99
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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 90