Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 141

Customers Retail GTM Trust 141

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Are your prices competitive? Do the photos and copy represent that? In 2024, this has become even easier with generative AI. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. Is your product differentiated?

Profit margin 129

Profit margin Promote Campaign Price 129

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 121

UX Represent Niche Clients 121

Search Engine Land

APRIL 11, 2024

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. Location/ad schedules are in sync.

Campaign 120

Campaign Represent Networking Conversion 120

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Ideally, your top client should represent 10% or less of your business. The small accounts should ideally be strategic. That last part is critical. A lot of mid-size clients.

Contract 106

Contract Clients Pitch Growth 106

Search Engine Land

NOVEMBER 9, 2023

With the retailer confirming its continued commitment to developing new ad formats, it may be worth exploring this platform as we approach 2024. Just keep in mind that as Instacart becomes more popular, ad prices might go up. Total revenue of $764 million, up 14% year-over-year, representing 10.2% Overcoming net loss.

Represent 108

Represent Retail Growth Strategize 108

Sales Pop!

NOVEMBER 15, 2023

As we head towards the finish line of another selling year, we reassess our own selling organization in preparation for 2024. In your 2024 preparations, you rightfully focus on your own organization and your clients. If these are the relevant individuals, focus on understanding them and strategizing against them. Or do they?

Clients 64

Clients Represent Strategize Prospecting 64