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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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The Complete Guide to Remote Sales

Gong.io

Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. This can result in inconsistent messaging. Certain products like Software-as-a-Service (SaaS) are well-suited for remote selling. Start by setting objectives for each rep, but be clear here. Service support. Integrations.

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How to Write a Business Proposal [Examples + Template]

Hubspot

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. The proposal helps you sell your product or service rather than your business itself. Specificity is key here. Research and critical thinking are key here. That's where business proposals come in.

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Success Strategies: How to Write a Winning Business Proposal

Lead Fuze

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. What are the five key elements of winning business proposal? What is a business proposal and examples?

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Revamping Business with AI: A Guide to Better Operations

Lead Fuze

You’re not alone if you’ve ever wondered how artificial intelligence could streamline operations, improve customer experiences or offer key insights hidden deep within piles of data. A Harvard Business Review study shows that 56% of businesses use AI for customer service. this exciting journey.

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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Salesforce

They’re focusing their time and resources on several key areas that help them grow revenue and build relationships. Over time, you’ve collected reams of data about your customers — shopping preferences, purchase history, service inquiries, marketing messages, interactions with your loyalty program. The result?

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Digital Sales Rooms: The Future of Sales

Highspot

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. Here are some key benefits of a digital sales room. Data Analysis: Sales teams can analyze objection data to refine their objection-handling strategies and materials.