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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. Understanding user intent is key to this. The key theme is authenticity.

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The Complete Guide to Remote Sales

Gong.io

Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. This can result in inconsistent messaging. Certain products like Software-as-a-Service (SaaS) are well-suited for remote selling. Start by setting objectives for each rep, but be clear here. Service support. Integrations.

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Success Strategies: How to Write a Winning Business Proposal

Lead Fuze

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. What are the five key elements of winning business proposal? What is a business proposal and examples?

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How to Write a Business Proposal [Examples + Template]

Hubspot

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. The proposal helps you sell your product or service rather than your business itself. Specificity is key here. Research and critical thinking are key here. That's where business proposals come in.

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Revamping Business with AI: A Guide to Better Operations

Lead Fuze

You’re not alone if you’ve ever wondered how artificial intelligence could streamline operations, improve customer experiences or offer key insights hidden deep within piles of data. A Harvard Business Review study shows that 56% of businesses use AI for customer service. this exciting journey.

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9 Skills Marketers Need in the Age of AI

ConversionXL

AI has the ability to recognize sounds, faces, emotions, and objects , solve problems, understand languages, and plan. This resulted in a $2 million increase in revenue in three months. billion in 2025. AI usage is not going to slow down anytime soon. In 2018, revenues from the AI market worldwide were $7.35 billion U.S.