Remove 2026 Remove Cross-sell Remove Negotiate
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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.

GTM 95
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8 Revenue Enablement Strategies That Get Results

Highspot

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Enhance cross-department communication: Meet regularly to discuss strategies and challenges, share insights, and coordinate revenue-generating activities across the buyer journey.

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What every marketer needs to know about programmatic advertising

Martech

It requires RFPs, tenders, quotes and negotiations. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Without this there’s no way to optimize the ad and try out different iterations.

Retail 124