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What every marketer needs to know about programmatic advertising

Martech

It requires RFPs, tenders, quotes and negotiations. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Traditional media ad buying is a time- and labor-intensive process.

Retail 104
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8 Revenue Enablement Strategies That Get Results

Highspot

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks.

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Everything You Need to Know About Mobile Commerce

Salesforce

trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. Transparency and compliance with regulations is non-negotiable. Global social commerce sales are estimated to reach $2.9 Protecting personal data must be at the core of all your design decisions.

Retail 119
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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

Hubspot

By 2026, it's expected that Gen Z will make up 82 million people within the U.S. Although Gen Z is career-motivated, only 49% counter job offers, while 70% of millennials will negotiate higher salaries. In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7 billion-person population. Bloomberg ). consumer population.

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How to Kick Off Your SaaS Sales Career

Hubspot

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts.