2026 Networking Profit margin Up-sell 
Martech
OCTOBER 19, 2022
All of this drives the price up. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Ad network vs. ad exchange. How much does it cost?
Martech
AUGUST 23, 2023
Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Walmart’s RMN, Walmart Connect, is responsible for 12% of the company’s profits. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester.
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