The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires
SaaStr
MAY 20, 2025
Monday.com consistently invests in marketing, with sales and marketing representing 48% of revenue in Q1 2025. Global from the Start : Both companies prioritized international expansion, localizing their platforms and establishing regional presence. They’re targeting 20-22% operating margin by 2027 and 25% in the long term.
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