What is SEM – Search Engine Marketing?
Search Engine Land
MARCH 7, 2023
Requires A/B testing and experimentation to support a long-term strategy and ROI. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. billion by 2028. PPC vs. SEO? Or PPC + SEO? It depends on your business objective. You need both SEO and PPC to succeed with an SEM strategy.
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