Retail media moves from the bottom of the funnel to center stage
Martech
JUNE 24, 2025
Dig deeper: Despite challenges, marketers say retail media is the channel of choice Expanding into the upper funnel Traditionally associated with sponsored listings and search-driven placements, RMNs are now pushing into upper-funnel territory. Brands are increasingly embracing these opportunities to: Sell products. Native placements.
Let's personalize your content