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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141
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Useful value proposition examples (and how to create a good one)

ConversionXL

You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site. Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. Testing value propositions.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, and above all customized manner. And just A/B testing isn’t enough. Simply put … an irresistible offer is one that your audience cannot help but respond to. Email is anything but dead.