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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As for BOFU lead magnets, consider preparing something like a scorecard for lead generation agency evaluation. Use A/B testing to refine your approach and maximize conversions.

B2B 118
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion. Source: Nanigans.

Promote 141
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement.

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29 Simple Ways to Grow Your Email List

Hubspot

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Promote an online contest.

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. 1) A/B Test Elements of Your Email Marketing Campaigns. 6) Build a Free Tool.

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Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

Hubspot

It got us thinking: If we can increase our subscription rate that much on the post level, what would happen if we replaced our standard lead generation CTA with a full lead generation form right there on the post, too? Could we increase lead generation from our blog by 4X? Blogging Lead Generation'

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Good Outcome vs. Avoiding A Bad Outcome.