Salesmate

JUNE 11, 2021

You can also personalize each customer’s experience and increase the relevance of your email campaigns. Automating your email campaigns reduces your repetitive tasks and saves you time for the more valuable ones, such as responding to customer queries. You can create several campaigns with the help of email marketing automation.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

ConversionXL

JANUARY 22, 2015

Better to find C which beats both A and B! A while ago I was working on a major CRO project for a large e-commerce client. Without informing me, the client had run a banner campaign that generated over 30,000 new visitors in a few weeks and – get this – zero conversions (yep that’s right a campaign conversion rate of 0%).

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

Heinz Marketing

MAY 14, 2024

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. E-commerce tracking is configured to monitor transactions, revenue, and product performance if your website includes an online store.

Customers 63

Customers E-commerce Campaign Drivers/motivators 63

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. Email is anything but dead. So, what does work?

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. Running a Hold Out Test.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114