A Step-by-Step Guide to LinkedIn Ads
ConversionXL
JULY 6, 2021
A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals. Carousel ads.
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