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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

CEOs & COOs: Need to build strategic partnerships? Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? Looking to co-sponsor events or connect with innovators in your industry?

Closing 62
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The hidden cost of playing defense in marketing

Martech

The castle and moat strategy In business school, were taught to find a valuable, rare, inimitable core competency and to build a strategic moat around it strategic partnerships, products, legal frameworks, brand, etc. They build defensible brands, tight ICPs, polished positioning and data-driven multi-channel campaigns.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 150
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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

Among other unique insights, they talked about how Molton Brown embraces ESG both in terms of the technology choices the company makes, and how the brand creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38% and customer value by 68%, all the while focusing on sustainability.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. Read more here.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.

Growth 115
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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Search Engine Land

Among other unique insights, they talked about how Molton Brown embraces ESG both in terms of the technology choices the company makes, and how the brand creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38% and customer value by 68%, all the while focusing on sustainability.