A/B testing Campaign Strategic partnership 
ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.
Martech
JUNE 27, 2024
Among other unique insights, they talked about how Molton Brown embraces ESG both in terms of the technology choices the company makes, and how the brand creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38% and customer value by 68%, all the while focusing on sustainability.
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Martech
OCTOBER 28, 2021
DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. Read more here.
Search Engine Land
JUNE 27, 2024
Among other unique insights, they talked about how Molton Brown embraces ESG both in terms of the technology choices the company makes, and how the brand creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38% and customer value by 68%, all the while focusing on sustainability.
ConversionXL
FEBRUARY 3, 2022
SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.
Hubspot
APRIL 3, 2012
Strategic partnerships for customer loyalty, also known as coalition programs, can be extremely effective for customer retention and company growth. Their recent Twitter Sync campaign rewards customers for tweeting about them by syncing discounts and deals with Twitter #hashtags.
Hubspot
MARCH 16, 2016
If we need to increase revenue by 20% this quarter, how many email campaigns do we have to launch? Why don’t we know how many email campaigns it will take to generate a 25% lead generation increase? 3) Constant testing and measuring of implemented initiatives - this enables agility so resources are allocated to the right places.
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