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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

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Archiving Test Results: How Effective Organizations Do It

ConversionXL

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

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This day in search marketing history: March 11

Search Engine Land

Google Wins Lawsuit Over Monetizing Your Name With Ads 2013: Google has won a lawsuit filed by a Wisconsin woman over Google Instant suggestions leading to a search result set that had ads. by Laura Centore 2009: Do SEOs Really Need Direct Industry Experience To Be Effective?

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17 Cold Email Templates for Sales You Can Use to Generate Hot Leads

Salesforce

In this article, we’ll explore how to craft a subject line that can’t be ignored, the ins and outs of A/B testing, the secret to an irresistible CTA, and 17 cold email templates that you can adapt for yourself. Conduct A/B testing: With A/B testing , you can measure the effectiveness of subject lines, hooks, and CTAs.