5 Uncomfortable A/B Testing Questions
ConversionXL
JANUARY 22, 2015
Let’s say your boss or client asks that question. So we recommend to many of our testing clients to continue to run an ongoing back-test. Better to find C which beats both A and B! A while ago I was working on a major CRO project for a large e-commerce client. Now 3, 6 or 12 months go by.
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