ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. So effective has this been that we are now testing these on desktop “big-screen” websites.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. So effective has this been that we are now testing these on desktop “big-screen” websites.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

Hubspot

MAY 25, 2015

Alex Harris (e-commerce conversion specialist). etc. -- test what works best for your customers).". – The only time I find this tactic useful is when a client insists in having two CTAs on the page, and I basically want one to disappear. The buttons and headlines should tell people what to do next. 4) Ghost Buttons.

A/B testing 69

A/B testing E-commerce Conversion Engineering 69

Heinz Marketing

OCTOBER 15, 2023

With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer to help accelerate revenue and grow customer loyalty.

A/B testing 107

A/B testing E-commerce Growth Engineering 107

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

A/B testing 104

A/B testing E-commerce Clients User Experience 104

Salesmate

JUNE 11, 2021

Because you are not only doing all this hard work to sell your product/ service- you are also building relationships with your clients. You can A/B test these opt-ins to see which ones gain you better results! As you A/B test your email automation process, you can analyze the results and make necessary changes in your approach.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Martech

NOVEMBER 10, 2022

Many clients collect data with their own devices or use free-lancers. Their web and mobile applications are extremely complex, with hundreds of APIs and dynamic structures, and they also change very often thanks to regular updates and A/B tests,” Ondra said. “[U]nless McLaughlin said.

Legal 116

Legal E-commerce A/B testing Technique 116

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce 97

E-commerce Healthcare Real Estate Appointment 97

ConversionXL

APRIL 23, 2013

Make your web design simple and familiar (follow conventions – e.g. people have a fixed idea what an e-commerce site should be like). This is the most widely spread color A/B test online: Image credit. We recently did this for a client. Start with this principle in mind and A/B test from here.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ConversionXL

APRIL 3, 2018

Main focus – start testing your pricing model and the value proposition (what resonates with the clients). You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Customers don’t see value (perceived value).

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MAY 15, 2018

Check out these blog posts for a full breakdown of the tactics I to suss out great, data-driven product messages for my pre-launch clients: [link]. I generally see response rates well above 10% for most of my clients. So if you send the survey out to 500 customers, you should get more than 50 responses back. Conclusion.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

MARCH 10, 2017

When testing email subject lines, start by deciding what you want to learn. Sounds obvious, but many people run subject line A/B tests simply because the option is right there in their tool. From there, follow the same A/B testing processes and methodologies you’ve been reading about on CXL for years.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

APRIL 14, 2016

Not only do they retain the site’s overall navigation bar, but all told there are 15 separate options to click (not counting the footer): Now compare that to E-file’s landing page for the search term “free online taxes.” Embarrass themselves in front of their clients and colleagues? After all, there’s more to CRO than A/B testing.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

ConversionXL

MARCH 10, 2013

I’ve tweaked and tested them over the years, and this model works the best for me. A nail salon would have a different approach from an e-commerce store; a website selling mobile app design courses is different from a hosting company. But if your competition does, they may get the client. Home Page Copy. Conclusion.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

ConversionXL

MARCH 26, 2014

The following example is exploring e-commerce conversion rate over time segmented by browser type. Michael Aagaard, ContentVerve : Getting insights from Analytics during your research phase is crucial to identifying optimization opportunities and developing solid test hypotheses.

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

JULY 11, 2016

AGConsult follows a specific approach to help their clients. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

AUGUST 17, 2016

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. Desire to make a difference.

Campaign 74

Campaign Process A/B testing CTR 74

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Inbox Monitoring helps clients ensure maximum deliverability to Inboxes across providers and, thus, engagement. Target customers.

E-commerce 120

E-commerce B2C Manufacturing CRM 120

ConversionXL

JANUARY 23, 2013

Here’s an fragment from an e-mail I got from Appsumo: Uhhh…hi. You sit down to write a “nice introductory” email like this: THE E-MAIL. In his book “Anything you want” he writes about one tweak to an e-mail that changed everything. They have numbers to prove it. Neville here. The KopywritingKourse guy.

Sell 105

Sell E-commerce Trust Finance 105

ConversionXL

APRIL 3, 2019

The term “ conversion rate optimization ” doesn’t really describe what we do—we help clients achieve their business goals. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Ton Wesseling: How to Utilize Your Test Capacity? Can begin running tests. Optimization.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77