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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

With outbound marketing, the organization actively reaches out to potential customers through cold calls, emails, and direct mail. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

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17 Cold Email Templates for Sales You Can Use to Generate Hot Leads

Salesforce

In this article, we’ll explore how to craft a subject line that can’t be ignored, the ins and outs of A/B testing, the secret to an irresistible CTA, and 17 cold email templates that you can adapt for yourself. What you’ll learn: What is a cold email template?