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How to Recognize Great Conversion Optimization People

ConversionXL

We take a website, and make it sell better. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 Optimization involves running tests.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

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