ConversionXL
MARCH 1, 2016
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
ConversionXL
FEBRUARY 12, 2015
We take a website, and make it sell better. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Conversion Optimization is a cross-disciplinary role. They may have constructed castles in data as a search optimizer, online ad manager or horse track odds maker.
SaaStr
AUGUST 20, 2020
Kyle Parrish: In that time, before I was even really focused on the impact of UI/UX or the design world at large, I started to realize we were selling against companies like Google and Microsoft and Box, and a lot of our sales pitch was around how intuitive the product was. Kyle Parrish: No, it really isn’t.
Expert insights. Personalized for you.
66 
Let's personalize your content