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How to make your ‘ideal customer profile’ more ideal

Martech

I nerd out on this topic quite a bit and ran across a scholarly article a few months ago where the author identified that these profit-sucking customers make their way through cross-selling and upselling at about the same rate as their acquisition. The key takeaway? Your relationship with a company is dynamic.

Customers 124
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B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

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How To Build A High-Performing Team And Retain Top Talent with Snowflake Global Director of Market Intelligence Guan Wang (Video)

SaaStr

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . Constructive Conflict . The Threads That Bind Customer and Employee Life Cycles. The same is true for the employee journey. Stage 4: Employee Promotion. It’s inevitable.

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What’s new and what’s working, in B2B channel partner marketing

Martech

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 111
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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. This gives them the autonomy to be as cross-functional and experimental as possible.

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23 Powerful Email Call To Action Examples To Make Your Prospects Respond

Sales Hacker

There are no further objections and you’re crossing the Ts now. Selling via email is like squirrel feeding – focus on getting a nibble. Editor’s Note: Guest post by Matt Smith and Aaron Ross best selling author of Predictable Revenue, and creator of The Predictable Revenue Bundle. These keep the deal moving.

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How to Prevent and Fix Duplicate Records in Salesforce

Sales Hacker

For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Scenario 1: You sell ERP (Enterprise Resource Planning) software to Fortune 100 companies. Scenario 2: You sell POS (Point of Sale) systems to individual franchises. Avoiding cross-object duplication.