article thumbnail

How to make your ‘ideal customer profile’ more ideal

Martech

Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. It’s also essential from a measurement perspective, allowing you to isolate success and failure at a level where you can make strategic decisions and optimize your connection of audiences, needs and content.

Customers 113
article thumbnail

How To Build A High-Performing Team And Retain Top Talent with Snowflake Global Director of Market Intelligence Guan Wang (Video)

SaaStr

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Art of Sales Negotiation: Close More Deals

Highspot

Additionally, negotiation serves as a catalyst for salespeople to cultivate enduring relationships with their customers, providing a platform for constructive communication. Consider price concessions you might be willing to make, what objections might be made, a timeline of deliverables, and even cross-sell or upsell opportunities.

article thumbnail

23 Powerful Email Call To Action Examples To Make Your Prospects Respond

Sales Hacker

There are no further objections and you’re crossing the Ts now. Using Sales Engagement Platforms like Outreach , you can strategically place these calls-to-action in your drip sequence to increase response rates. Selling via email is like squirrel feeding – focus on getting a nibble. These keep the deal moving.

article thumbnail

Your Ultimate Guide to Sales Leadership in 2022

Highspot

They’re strategic decision-makers, coaches, sales experts, and change managers, all rolled into one. They also play a role in each sales rep’s professional development by mentoring them one-on-one, doing annual performance reviews, and offering constructive criticism to help them reach their full potential. Sales Managers.

article thumbnail

17 Things We’ve Learned from Top Product Marketers

ConversionXL

Specifically, according to Leo Castro , previously at PayPal and currently product marketing executive at Decisive Moment Marketing: “ They’ve got to have a mix of traits tied to strategic thinking, cross-functional execution, and of course, messaging acumen.”. As Fritz Shoemaker puts it, strategy is circular, not linear.

Product 127
article thumbnail

Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Effective field sales management requires a range of skills, from leadership and strategic planning to communication and problem-solving.

Represent 130