Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. Now: A 10-point email audit for strategic planning. This research, and the insights you pull from it, become the basis for your strategic plan. What are you doing to sell your program to get the right one?

Strategic planning 93

Strategic planning E-commerce Strategize Campaign 93

Highspot

JUNE 6, 2023

Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding. Perfect the Art of Sales Playbooks and Plays Sales playbooks and plays help standardize and enhance sales processes by providing best practices and guidelines tailored to different selling scenarios.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

SEPTEMBER 30, 2020

Suddenly, your business has gone from a single salesperson to a team of hundreds, each of whom has a different approach to selling — and not all of them right for your business. Businesses use sales methodologies to codify their selling techniques and empower sellers to consistently achieve quota. Transactional Selling.

Cross-sell 85

Cross-sell Consult Sales Strategize 85

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

FEBRUARY 7, 2020

Plus, from 2007 until 2013, Karen ran all of Box’s business development, partnership, and strategic alliance activities. Plus from 2007 until 2013, Karen ran all of Box’s business development, partnership and strategic alliance activities. But you said, “Invest in people, not pitches.”

Strategize 73

Strategize Pitch Growth Networking 73

SaaStr

MARCH 12, 2019

With the scaling of departments and teams, what has Erica seen work really well when it comes to making cross-functional teams communicate really well? I’m super interested because I’m always quite perplexed when one has those early adopters within the enterprise, but then one’s selling to maybe the CIO.

Contract 69

Contract Sports Cross-sell Start-ups 69

ConversionXL

MARCH 1, 2016

An interesting Quora answer from Braden Hoeppner on the differences between the two practitioners: Braden Hoeppner: “A UX designer is the person typically responsible for constructing the interaction or visual representation of a user experience project. But Isn’t Design Metrically Opposed? Actually, that’s not the case at all.

UX 66

UX Conversion A/B testing User Experience 66

SaaStr

AUGUST 20, 2020

Kyle Parrish: In that time, before I was even really focused on the impact of UI/UX or the design world at large, I started to realize we were selling against companies like Google and Microsoft and Box, and a lot of our sales pitch was around how intuitive the product was. Kyle Parrish: No, it really isn’t.

Sales 81

Sales Price Quota Start-ups 81

SaaStr

MARCH 20, 2019

I think Jeff and I will often talk about how you could go to a hackathon or a developer event, a start up event and you would probably see a blue hoodie SendGrid developer evangelist at a table right next to Twilio red track jacket wherein a developer evangelist and they were there to help and they weren’t there to sell.

Start-ups 48

Start-ups Product Minimum Viable Product Niche 48