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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. Free UX & Usability course. By Karl Gilis. I agree to get emails.

UX 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

– and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Most likely they’ll only remember one – your main selling point.

UX 131
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Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”

ConversionXL

A/B Testing Tutorial: From Beginner to Pro How to Build a User Research Culture The Optimizer’s Guide to Conducting User Interviews & Analyzing the Data The Science of Increasing Customer Loyalty How to Get Your Company to Really Care about Your Customers. Resources to get it done. Resources to get it done.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

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How to Recognize Great Conversion Optimization People

ConversionXL

We take a website, and make it sell better. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 Optimization involves running tests.

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5 Hardest Things in Conversion Optimization

ConversionXL

CRO is multidisciplinary and cross-functional. Optimization polymaths often come from a variety of backgrounds , including IT, design, UX, analytics, marketing, translation, photography, etc. If you forget that, your A/B tests are just ‘trial and error,” but not optimization. . #1 Having to be an expert in many things.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Email testing should be about far more than opens and clicks, though.). What’s more is that an A/B test of the message—changing “Why did you cancel?”