5 Hardest Things in Conversion Optimization
ConversionXL
OCTOBER 4, 2017
Imagine you’re a heart surgeon at a world-renowned hospital. Usually, you’d be brought in at the end of a lengthy series of consultations if (and only if) all the medical experts on staff agree that a heart operation is necessary. If you forget that, your A/B tests are just ‘trial and error,” but not optimization.
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