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Beyond “One Size Fits All” A/B Tests

ConversionXL

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

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Top 10 Most Read Articles of 2017

ConversionXL

Competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. What kind of improvement in CTR can we get from including review stars in search engine results, if any? 5 18 Top A/B Testing Tools Reviewed by CRO Experts. 7 Do Review Stars on Google Help Click-Through Rate?

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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105
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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. 302: Temporary redirect.

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How To Identify & Improve Crappy UX Issues

ConversionXL

Obviously, frustrating users isn’t the way to increase conversions. Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. It All Starts With Good First Impression.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

Obviously, frustrating users isn’t the way to increase conversions. Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. It All Starts With Good First Impression.

UX 62