ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. The best way to organize these options strategically is to create customer segments.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. For example, let’s say you sell accounting software to law firms.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. As you move across that spectrum, you will need more preparedness in terms of capabilities required as well as a deeper understanding of how to deploy personalization services strategically. Now let’s dive in on each.

E-commerce 108

E-commerce Technology Technology A/B testing 108

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. How can e-commerce increase sales? We strategize. Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Testing velocity comes second.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Find out more about Bayesian A/B Test calculation and Bandit Testing.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79