Remove A/B testing Remove CTR Remove Follow-up Remove Niche
article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
article thumbnail

How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to PPC

Hubspot

For instance, check out the ad that came up in my search for “hair plugs”. In other words, PPC is your shortcut to getting to the top within your niche. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. Benefits of PPC. Quality Score. Maximum Bid.

article thumbnail

The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Follow-up research highlights how the curse applies to other fields. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Ask dumb questions you think sound too obvious—whether that’s through one-on-one surveys or by polling social media followers. Do they bounce?

Pitch 133
article thumbnail

8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? Which niche do you have the potential to dominate? The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process.

Niche 246
article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102
article thumbnail

How to Run Marketing Team Meetings That Don't Suck

Hubspot

We also recommend creating a slide deck that you project for your team in each meeting so you can all follow along with each agenda item. These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress.

Meeting 101