ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Source: Nanigans.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. But first thing’s first….

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

APRIL 26, 2012

But be careful not to get caught in the weeds -- measure the traffic and leads generated by those ranking keywords, too! 14) Leads per Keyword - This number tells you how well the traffic you generate from a given keyword converts into leads for your business. 31) Leads Generated - Are you meeting your leads goal?

Lead generation 74

Lead generation A/B testing CTR Click Through Rate 74

Hubspot

SEPTEMBER 19, 2012

That way you can see if Monday's email send had any impact, and whether it was more or less than the impact of the new offer that launched the week before. How can a marketer be expected to meet, say, a leads goal if they can't create a new landing page to launch their new offer and collect leads? We should try it.

A/B testing 73

A/B testing Contract CTR Click Through Rate 73

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 15) Clickthrough Rate (CTR). Learn more about lead generation here.).

Networking 78

Networking Non-Profits Engineering Follow-up 78