7 ways to elevate your responsive search ads
Search Engine Land
APRIL 19, 2024
A few reasons why: You could be diluting the key USPs with filler content, just so the ad strength improves (not a quality indicator). Still, for small campaigns with smaller keyword demands, Google and Bing (especially Bing) won’t have enough impressions to run all the possible ad variations enough times for a conclusive result.
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