Remove A/B testing Remove CTR Remove Referrals Remove X-functional
article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. But first thing’s first…. Do your negative research!

Territory 111
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. Learn how to run A/B tests here.). 15) Clickthrough Rate (CTR). They also help folks receive referral traffic from other websites. A type of online advertising that takes on the form and function of the platform it appears on. We couldn’t leave “X” out of the party!